Sports intelligence platform · A 360° view

See the athlete as a whole.

Psychology, physical performance, relationships, early signals and context — in one reading of each athlete. Athletic360 is the professional infrastructure for clubs and academies to support, understand and decide with the full picture.

The platform lives at app.athletic360.ai

Built for

  • Clubs
  • Academies
  • Sporting directors
  • Coaching staff
  • Sport psychologists
  • Strength & conditioning

What Athletic360 is

Not another app. The infrastructure to understand the athlete.

Athletic360 is not a set of dashboards. It is an integrated platform where each athlete's psychology, performance, relationships, signals and context come together — and where every professional around them works from the same foundation. What lives scattered today across notes, spreadsheets and chats becomes one shared reading, with memory and with judgment.

  1. 01

    Continuity

    A living record of every athlete, built session by session and never lost between tools.

  2. 02

    Context

    Every data point is read alongside the rest: emotional, physical, relational and collective.

  3. 03

    Roles and permissions

    Each professional sees what their responsibility requires. Sensitive information, only those who should.

  4. 04

    Actionable intelligence

    Clear readings that help you prioritize and act in time — not reports nobody opens.

The problem

The information is there. What's missing is the conversation.

What is known about an athlete is spread across people, notebooks, spreadsheets, chats and apps that never speak to each other. The cost isn't just time: it's signals that get lost and decisions made on half the facts.

  • Everyone sees one piece

    The psychologist knows how they feel. The strength coach knows their load. The head coach sees how they respond on the field. Those readings rarely meet.

  • Signals arrive late

    A shift in mood, a drop in participation, tension within the group. Seen in isolation, they get noticed only once they already matter.

  • Decisions on half the picture

    Training load, selection, difficult conversations. Decisions that affect people, made with only part of the context.

Connected perspectives

Athletic360 connects perspectives.

Leadership, coaching staff, psychology, strength & conditioning: each sees a real part of the athlete. Athletic360 doesn't replace that judgment — it connects it. Every view adds to the others on a shared foundation, so the final reading is more complete than the sum of its parts.

  • One living profile per athlete

    Emotion, performance, participation and relationships in a single profile, with their evolution over time.

  • Signals that reach the right people

    Attention indicators shared with the right role, at the level of detail each one needs.

  • The team as context

    Individual readings sit alongside the group's climate and dynamics, because no one competes alone.

  • Intelligence to prioritize

    Readings that help decide what to look at first and who needs support today.

Performance makes more sense when you see it in context.

Capabilities

One platform. Every dimension.

Eight modules on a single core of information: what one professional records enriches everyone else's reading. Each organization enables what it needs and grows at its own pace.

Platform core

  • Executive

    Executive dashboards

    The status of squads and teams, and the points that need attention, in a view designed for leadership.

  • Athlete Management

    Athlete management

    Each athlete's complete profile: data, history, progress and the professionals who support them.

  • Signals

    Signals

    Attention indicators that emerge when emotional, physical and participation data are read together — so you can act earlier.

  • Relationships

    Relationships

    The map of professionals around each athlete: who supports them, in what role and what they can see.

  • Team Intelligence

    Team intelligence

    The collective reading: group climate, dynamics and trends of the team as a unit.

  • Psychology

    Psychology

    Tools for sport psychologists: emotional follow-up, assessments and notes, handled with the care sensitive information demands.

  • Sport Science

    Sport science

    Physical performance and load, integrated with every other dimension instead of living in a separate spreadsheet.

  • Participation

    Participation & sessions

    Attendance, engagement and session analysis to understand how each athlete experiences the day-to-day.

Roadmap

Status: In pilotIn developmentConceptual developmentVision

  • Physiotherapy

    In development

    Physiotherapy

    Injuries, recovery and return to play, connected with load and emotional state.

  • Sports Medicine

    In development

    Sports medicine

    The clinical view integrated with the rest of the staff, under the permissions medical information requires.

  • Athlete Experience

    In development

    Athlete experience

    The athlete as an active participant: their voice, their self-perception and their progress.

Core modules are enabled in phases, according to each organization's rollout. Modules marked In development are not yet generally available in production.

Built for every role

Every professional, their own view. One athlete.

The information is shared; the reading isn't. Each profile sees what its responsibility requires, at the level of detail and under the permissions that apply to it.

Director

The health of the sporting project, at a glance.

What they see

  • Overall status of squads and teams
  • Prioritized points of attention
  • How the organization evolves over time

What it helps them do

Allocate resources, anticipate situations and back every decision with sound judgment.

Coach

The group and every player, before each session.

What they see

  • Availability and participation
  • Relevant signals across the group
  • Individual context that affects performance

What it helps them do

Adjust the session, choose the right moment for a conversation and lead the group with more context.

Psychologist

Emotional follow-up, connected to the day-to-day.

What they see

  • Emotional evolution and assessments
  • Signals cross-referenced with load and participation
  • A professional space for their own notes

What it helps them do

Step in at the right time and coordinate with the coaching staff, sharing only what's needed.

PhysioIn development

Recovery, within the full context.

What they see

  • Injury and return-to-play history
  • Physical load and emotional state
  • Communication with the coaching staff

What it helps them do

Plan safer returns that consider the person, not just the injury.

Sports physicianIn development

The clinical view, part of the team.

What they see

  • Medical information under specific permissions
  • The athlete's physical and emotional context
  • Coordination with the other professionals

What it helps them do

Make clinical decisions with context that rarely reaches the consulting room.

AthleteIn development

The athlete at the center of their own journey.

What they see

  • Their progress and goals
  • A space to share how they feel
  • What their team chooses to share

What it helps them do

Know themselves better, take ownership of their development and feel supported.

Sport Science + Statistics

Every action matters. Context changes everything.

A ball recovery doesn't mean the same in minute 5 as in minute 88, level or a goal down, after a quiet week or a heavy one. Athletic360 is moving toward a model where every sporting action is studied together with everything around it.

Synthetic data · illustrative example
14 8 0'45'90' 67'

One action, five questions

Vision
WhoAthlete, position and state
Player 8 · Central midfielder
WhatThe sporting event
Recovery after a press
WhenMinute, phase, point in the season
67:12 · Second half
WhereZone and pitch coordinates
Zone 14 · Central channel
ContextScore, load, the athlete's state
1–1 · High-load week · Mood stable

Today

In pilot

Physical performance and load

The Sport Science module already runs in pilot with physical performance and load, integrated into the athlete's profile alongside every other dimension.

  • Physical performance
  • Load
  • Integrated into the athlete profile

Statistical expansion

Vision

Big Data · Sports Data Intelligence · M16

The next layer: the statistics of every action, read with all of its context.

  • Sporting events
  • Individual and team statistics
  • Time context
  • Spatial location
  • Heatmaps
  • Tracking
  • Participation
  • Video
  • Comparisons
  • Trends
  • Bulk data loads

    Vision

    A model designed to take in full seasons, historical records and provider data in bulk, not row by row.

  • Statistics APIs

    Vision

    Designed to exchange statistics with the tools a club already uses — tracking, video, GPS, data providers — instead of replacing them.

Physical performance and load run in pilot today. The statistical expansion (Big Data · Sports Data Intelligence · M16), bulk data loads and statistics APIs are product vision and are not available in production. The example uses synthetic data.

Innovation

Athletic Voice AIConceptual development

The report starts with your voice.

After a session, a consultation or a match, much of what a professional knows never gets written down. Athletic Voice AI is the line through which Athletic360 is exploring more natural documentation: the professional speaks, the AI transcribes, structures and, when needed, translates. And the professional reviews and signs off.

  1. 01

    Voice

    The professional dictates their observations, in their own words.

  2. 02

    Transcription

    The AI turns the audio into text, faithful to what was said.

  3. 03

    Structuring

    It organizes the content into the report's format.

  4. 04

    Translation

    It carries it into another language when the staff needs it.

  5. 05

    Professional review

    The professional corrects, completes and signs off.

Synthetic example

What is said

“He seemed flatter than usual today, especially after the pressing drill. Says he hasn't slept well since the trip. I'd talk to him before Thursday.”

Structured draftEN → ES

Observation
Lower energy after the pressing drill.
Context
Reports poor sleep since the last trip.
Follow-up
One-to-one conversation before Thursday.

Awaiting professional sign-off

  • It doesn't replace professional judgment

    The AI helps with the form. The substance comes from the person who knows the athlete.

  • It doesn't invent conclusions

    It structures what the professional said. What wasn't said doesn't appear.

  • Human sign-off is central

    No draft reaches the athlete's profile without its author's review.

Built for

  • Coaches
  • Sport psychologists
  • Physiotherapists
  • Physicians
  • And, later on, the athlete

Athletic Voice AI is an innovation line in conceptual development. It is not implemented or available in production: the flow and the example illustrate the intended design.

Our story

It all started in an elevator.

Two neighbors share an elevator. One is a psychologist. The other, a software artisan.

What should have been a ride of a few floors turned into a conversation neither of them expected.

On one side, psychology: athletes who need to be understood beyond the numbers. What they feel, what they keep to themselves, what weighs on them before they compete.

On the other, software: data that never got to talk to each other, tools that kept apart what in real life belongs together.

Two different worlds discovered they shared the same concern: to understand athletes better, and to help the people around them make decisions that are more human, more complete and more intelligent.

The doors opened. The conversation carried on, and in time it became a project. That is how Athletic360 was born.

Two different worlds. One shared question: what if we could see the athlete as a whole?

A psychologistA software artisanOne conversation

Philosophy

What guides us.

  • Technology with purpose

    We build tools that serve the people who support athletes — not the other way around.

  • Intelligence applied to sport

    Data — and AI — only matter if they help people understand better and act in time. They assist; they don't decide.

  • A more human view of performance

    Behind every metric there is a person. Performance is also emotion, relationships and context.

  • Better-informed decisions

    We don't decide for professionals. We give them a fuller picture so they can decide better.

Let's talk

Start seeing your athletes as a whole.

Athletic360 was born from a conversation. The next one could be with your organization: tell us how you work today — teams, professionals, tools — and we'll show you, on your own case, how Athletic360 can connect that work. No commitment.

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